MSc Strategic Marketing
This programme is delivered by Imperial College of Business Studies, in Colombo and Kandy. It is validated by ¹û¶³´«Ã½. Through our rigorous quality assurance procedures we ensure that the programme has the same academic standards as equivalent awards delivered by QMU.
The MSc Strategic Marketing programme aims to ensure knowledge, skills and innovation to develop and grow a new or existing business. Successful completion of the programme allows the students to appreciate their knowledge while engaging in practical skills by enhancing essential competencies as decision-making, team work, leadership skills, business potential, negotiation skills, communication and presentation skills to develop unique business leaders.
It further aims to cover knowledge in a full range of business process, skills delivery in marketing, finance, business analytics, research and operations, human resources, strategy, business innovation to ensure that any student is able to master business administration skills required to succeed globally.
Programme details
Title : MSc Strategic Marketing
: 11
Mode of delivery : Face-to-Face, Full time
Duration : One year
Language of delivery : English
Approval
First approved: May 2023
Most recent approval: n/a
External accreditation or recognition: n/a
Programme structure
|
MSc Strategic Marketing |
Ìý |
|
Trimester 1 (4 months) |
Ìý |
|
Strategic Marketing |
20 credits |
|
Entrepreneurial Marketing & Change Management |
20 credits |
|
ÌýMarketing communication & Media Management |
20 credits |
|
Ìý |
Ìý |
|
Trimester 2 (4 months) |
Ìý |
|
Strategic Brand Management & Corporate Reputation |
20 credits |
|
Digital Marketing Strategy |
20 credits |
|
Data Analytics & Measuring Marketing Effectiveness |
20 credits |
|
Ìý |
Ìý |
|
ÌýTrimester 3 (4 months) |
Ìý |
|
Dissertation / Marketing Consultancy |
60 credits |
Key features
Placements: n/a
Professional registration:
- Chartered Institute of Marketing (CIM)
- Digital Marketing Institute (DMI)
Any other important points:Ìý
Admission criteria
Ìý
The standard entry criteria are:
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- Undergraduate Qualifications - students who have successfully completed an undergraduate degree from a local University or UK Honours degree equivalent to SCQF level 10.
- Professional Qualifications - students who have successfully completed a professional qualification equal to the Scottish Credit and Qualifications Framework for Higher Education (at SCQF level 10) with evidence of professional membership.
- CIMA Advanced Diploma in Management Accounting – students who have successfully completed CIMA Advanced Diploma are deemed to have the equivalent of RQF 6
- ACCA Advanced Diploma in Accounting and Finance - students who have successfully completed CIMA Advanced Diploma are deemed to have the equivalent of RQF 6
- Executive Diplomas awarded by State Universities in Sri Lanka - students who have successfully completed Executive Diplomas in Business Administration, Marketing or Economics and HR or any other related field awarded by state universities in Sri Lanka which satisfy the requirements of Scottish Credit and Qualifications Framework for Higher Education SCQF level 10;
- Chartered Institute of Personnel Management Sri Lanka (CIPM) – Students who have completed the a certificate deemed to have been equivalent of RQF 6
- Chartered Institute of Marketing – Level 6 Diploma – Students who have completed the Diploma in Professional Marketing
- Postgraduate Diploma in Marketing from SLIM (Sri Lanka Institute of Marketing) - Students who have completed the Postgraduate Diploma Marketing
